Jacquemus

Toujours la Bonne Taille

CONCEPT || Jacquemus built its identity on the Le Chiquito — a bag so small it became a cultural provocation. This Conceptual campaign takes that logic and applies it to the entire world. Shot on location in Provence using forced perspective photography, every image places the subject in an environment scaled to match the bag. The market stall fits in her palms. The Citroën 2CV sits in one hand. The dinner table reaches her knees. The world is not too small. Everything else is simply the wrong size.