Louis Vuitton

Tout Est Dans le Pli

CONCEPT || Louis Vuitton was born from the art of folding — trunks packed with precision, canvas laid flat, corners sharp. This Conceptual campaign returns to that founding gesture. Shot across the monuments and waterways of Paris, every environment in the world of the campaign is constructed from origami folded LV monogram canvas. The boat on the Seine. The café furniture on the pavement. The rooftop architecture above the skyline. Real city, paper world. A love letter to the house's obsession with craft, travel and the city that made it.